The finished ARMY360 logo

Recently we pulled out some of the doodles we had made as we was brainstorming the visual identity of the ARMY360 software application for InVisM and figured we’d share some of them on our website.

As stated in the project description, the design spec simply listed the product name and called for an ellipsoid, “360°” shape.  Given that this application was built specifically for the US Army, we turned to imagery of military crests, medallions and patches — such as these — for most of our brainstorming.  We also added in part of the application interface — the 360° directional marker — and added it to the center of the image.  The bottom center sketch below became the basis for the final logo.

Various sketches made while brainstorming

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Peter Strom's official website

We recently launched the official website for Peter Strom, a Denver-area singer and guitarist.  The site’s main purpose is promotional, with a short introduction, Pete’s repertoire, client testimonials, and song samples, with a call to action to a contact form.  As it is a small site, we were able to spend some time making a more complex and visually interesting layout than would be possible for a large, content-heavy website.  In particular, we focused on pushing the CSS code to create higher-end typography usually only seen in print media.  The visual design is based off of the logo and color scheme we designed for Pete a few years back.  We were also able to take the time to build some nice illustrative effects on the navbar buttons as well.  It was a fun project and a good change of pace from some of the larger website projects that we’re currently working on.