The finished ARMY360 logo

Recently we pulled out some of the doodles we had made as we was brainstorming the visual identity of the ARMY360 software application for InVisM and figured we’d share some of them on our website.

As stated in the project description, the design spec simply listed the product name and called for an ellipsoid, “360°” shape.  Given that this application was built specifically for the US Army, we turned to imagery of military crests, medallions and patches — such as these — for most of our brainstorming.  We also added in part of the application interface — the 360° directional marker — and added it to the center of the image.  The bottom center sketch below became the basis for the final logo.

Various sketches made while brainstorming