Our finished Cavendish Scott website redesign

Cavendish Scott is a Denver-based company that specializes in ISO management system consulting, auditing and training.  They have a large client base and offer a wide range of business services, and needed a correspondingly large website overhaul to match the scope of their business activities.  Their previous website had become very dated both visually and technologically, and years of hodgepodge maintenance by many different people had left it in need of a comprehensive restart.  When we took on this project, the first thing we did was plan out an overhaul of the site’s information architecture, breaking it down into four categories:

• Our Services
• Our Company
• About ISO
• Contact Us

As we were planning the information architecture, we noticed that most of the current site’s content focused mostly on talking about the company itself, with little written about how they could help the customer.  So we made sure to boost the amount of content in the Our Services section as well, to increase the focus on serving the customers’ needs.  The “Our Services” section was further divided down into three separate categories, based on the company’s three main areas of business: ISO consulting, ISO auditing and ISO Training.

After we had the site’s new information architecture planned out, our redesign process followed our standard web design workflow: Visual design, followed by XHTML/CSS template construction, followed by development and implementation.  We focused heavily on the homepage during the visual design page.  It would be fairly content-heavy: there would be a company introduction, a recent news section, a newsletter signup form, a Featured Services area, and more.  We worked heavily on taking this information and presenting it in a visually effective manner, with a clear hierarchy of information — something that would draw the site visitors in to learn more, rather than overwhelming them and turning them away.  We made an eye-catching introductory paragraph and accompanying graphic at the top of the page, along with a prominent portion of screen real estate dedicated to Cavendish Scott’s current featured services.  We focused heavily on featuring strong calls to action — a large percentage of the page’s prime real estate is dedicated to quick-links to featured areas of the site.

Strong calls to action on the site's homepage

Another key consideration during the visual development phase was the appropriate use of color: we focused on achieving the right balance between using enough color to balance out the site’s text-heavy content, without making it look excessively bright and loud — this was a professional business-to-business site, not the Cartoon Network.

Effective use of color livens up the text-heavy content

The site’s development and implementation was similarly involved, with the site needing a good amount of custom functionality.  The homepage’s newsletter signup form was programmed to plug directly into the client’s iContact.com newsletter software API, with built-in form validation and confirmation emails to the client.  The website’s News section is powered by a WordPress engine, with a custom homepage script to pull and display headlines from the several most recent postings.  In addition, we built custom functionality into the training schedule page, so that users could quick-link from every class listed on the training schedule right to either its accompanying class registration form or to an appropriately auto-completed contact form to request more information.  On the training registration form, we used AJAX functionality in order to dynamically update the available course dates as users changed between the different training courses offered.

Quick-links to the appropriate auto-completed signup and contact forms

AJAX functionality powers dynamically updated input fields

The finished project was a resounding success and a huge upgrade to the company’s website presence.  We were pleased to be able to work with Cavendish Scott on such a seminal project for their company, and look forward to continuing to work with them in the future.

You can see the finished site here:

www.CavendishScott.com