E-Books Landing on Pages of Lead Gaining Goodness

As we continue our series on Inbound Marketing, we are going to take a look at the great uses e-books provide, and how Landing Pages can be used in the process, as well as other places.

As a Denver Inbound Marketing company, we have recently begun seeing how beneficial having e-books are, not only for our website but for our company as well.  A common format for an e-book is a compilation of short posts on a common subject put together into an easily downloadable form.  We have turned three of our past blog series into e-books and have plans to turn this current series into an e-book as well.  The unique thing about e-books for the user is that they provide information in a free, easily accessible form that can help give the user an in-depth look at a certain subject.

However, for the company or individual supplying the e-book there are several other benefits that can be gained from compiling and sharing across the internet.  This comes through a Landing Page.

A Landing Page is simply described as a page where the reader chooses to submit a form of contact information in order to receive a form of content in return. Here is a photo of one form we currently have set up for our latest e-book:

This is a short and simple Landing Page asking simply for a name and email address in return for a download of our Social Media e-book.  Some Landing Pages ask for additional information, such as but not limited to: zip code, address, birth date, email, phone number, social media handles, and company name. These extra things are great for surveying purposes and gaining a deeper understanding of the websites viewer audience.  However, it is more of a hassle for the user and it is likely the form will not be filled out as frequently because of that. We have seen a higher response rate out of just requiring an email address.  This allows for a way for you as the supplier to have a way to contact the consumer in a non-invasive way, while also providing the consumer with a safe feeling, knowing that they haven’t provided what they feel is too much information for what they receive in return.

Landing Pages can also be used simply for surveys, to sign people up for a newsletter, or a contest.  In our experience we have found that a larger response comes from providing something in return (such as an e-book or potential to win something).  This is one of the reasons why we are talking about Landing Pages concurrently with e-books in this blog post.

What is gained through having these two things, aside from what is listed above? Precisely this: it shows website visitors that the owner of the website cares about them.  That the website wishes to engage in some form of contact and to do so is willing to give away useful information in return.  This helps humanize the website and the company running the website.  This also provides potential leads for the company to use for future plans.

Check out this E-book Landing Page:

Since we talked about e-Books and Landing Pages, it seems only fitting that we would link you to one! This e-book lines out the success stories from our Inbound Marketing customers.

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