Let’s Talk: Creating a Great Social Media Campaign

In case you have missed it, we’ve been talking quite a bit about social media lately.  We have established that social media is a very important part of a strong online marketing campaign these days.  That’s right: having a presence on the web simply through owning your own domain is not enough anymore!  Social media can help connect you with customers and other businesses, it can help you convert online customers, and it can simply allow you room to be get creative.

So that’s what we want to discuss today.  We want to give you some ideas on how to spice up your Denver internet marketing plan with social media.  There’s a universe of possibilities out there for you, and we are here to help you get started!  So, let’s continue on with the brainstorming…

Host a YouTube video contest.  Let’s say, for example, that you own a chain of resorts in Vail.  To promote your resort and get an influx of customers, you could encourage current customers and fans to upload videos pertaining to “What a great day in Vail at [your resort].”  Ten winners could be featured on a YouTube channel for your resort, and one grand prize winner out of those ten could win a week-long all expense paid vacation in the mountains.  Now, don’t forget that your contest can be promoted through tangible mediums such as signs, flyers, or even billboards around Vail.  Better yet, your contest could be promoted through other social media channels: tweet it, post it on Facebook…you get the picture!

Giveaways.  Everyone can appreciate a discount, or a freebie.  Get customers to follow your Facebook posts, read your tweets, and subscribe to your blog with the occasional product or service incentive.  This also makes prospective customers more willing to give your business a try.

Let the customers take control.  Allow for customer feedback on your blog or other social media channel, and make sure you ask for it!  For example, a company that makes granola may post on Facebook asking for customer feedback on preferred ways to enjoy their tasty varieties of granola.  This could even be taken a step further and made into a contest: i.e. “Recipe for the Best Breakfast Parfait,” or “What Flavor of Granola Would You Create?”  The point is, people like to feel involved, and people like to have their opinions heard.  P.S. this is another idea that probably needs an incentive…for example, maybe the winner of the “What Flavor of Granola Would You Create?” contest gets this granola mix on the shelves in the company’s packaging for a special summer feature.

Make it a game.  For example. you could use your company’s website to implement a scavenger hunt of some sort (psst…don’t forget about those incentive prizes!).  The scavenger hunt (i.e.” find the white rabbit and get a free [your product here]“) could be advertised on Twitter and Facebook, maybe made a little humorous with a YouTube video…anything you can think of, really.  Interactivity is a great way to use social media.  Maybe you get even fancier and implement the use of Four Square or other “check-in” type social media channels to make the scavenger hunt happen in real life…now that would be fun!

We hope these ideas get your brain ticking.  Social media offers infinite possibilities to take your Denver marketing campaign to the next level, and we have really only touched on the tip of the iceberg!

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