Social Media Trends 2012: Pinterest

It was bound to happen, we all knew we would eventually see the day when this Denver Marketing company wrote an article about Pinterest. Why is that? Because everyone is writing articles about Pinterest.

This year we are going to try and write a few blog posts about different trends in social media. Every year we see different social media trends. Last year we were able to see how Google+ was built by those who work online and systematically failed to catch on. We were also able to see how Spotify became a new way to socially listen to music. There are many trends each year and to kick us off we have Pinterest.

Many people are posing questions about what exactly is pinterest, does it have long term viability, why it quickly rose to success, and who should be involved in their community. This article is going to weigh in with our thoughts on each of these questions and then at the end of the year, we’ll be able to see if it was a boom (like Spotify) or a bust (like Google+).

What is Pinterest?

It operates like a virtual pinboard. This allows for users to “pin” items that they would like to come back to later. Marketed towards women, users can typically find recipes, clothing projects, jewelry projects, clothing or jewelry they would like to purchase, the list grows daily.

Is Pinterest Here to Stay?

The unique thing about Pinterest is that it is the first social media site to have this large of a woman demographic. Whether this helps them in the end is yet to be determined since it’s the first of its kind. It is growing rapidly and appears to be retaining active users better than Google+ has been able to. So if Pinterest keeps up what they are doing and women don’t grow tired of the site then we don’t see why it wouldn’t continue to grow. Especially if men and businesses begin to gravitate to the site as well.

Why is Pinterest Popular?

Simplicity. Though it requires work in the beginning as it grows the users knowledge grows. People are able to finally place the things they find online in one place and manage them the way they should be managed. They are able to take and share items they love while following and gathering items they love from other friends who are sharing. When usability and commonality meet then it spurns growth for that site, which is how Pinterest has become so popular.

Who should Utilize Pinterest?

Any company which falls under the categories we listed when describing Pinterest would work. We know of a company which has fit beautifully into Pinterest and is seeing great returns on their pins, even more so than what they were posting on Facebook and Twitter. People who are interested in good clothes, accessories, crafts, and food would love Pinterest as well. Really it’s what you make of it. In the UK Pinterest is nearly 50/50 gender wise and the males are sharing information very similar to what was being shared on Google+ when it first launched.

We can see that Pinterest is a new fad here in 2012. Will grow and make a name for itself online? That’s yet to be seen. We close with this question, do you use Pinterest?

Can Pinterest Help You?

We have several stories of Inbound Marketing success from our clients. Though there isn’t anything in there about us working with Pinterest, we can and will use it to help build your business. Download our success stories today. Once you read them, you’ll know why Chris Strom LLC is the company for you.

Download Today!