December 28th, 2011
Social Media New Years Resolutions
It’s been a good year here at Chris Strom LLC. As a Denver Marketing company we are excited to take a look and plan out what the new year will look like for us. There are several ways in which every company can improve online. With the coming of the new year it would make sense for a business to make new years resolutions just like an individual would. However instead of pledging to lose weight or conquer a fear, companies will be looking to make that big sale or reach a new peak in online traffic.
New Followers
Most companies have a goal to gain a certain number of followers in the new year. Gaining new followers can come in many different forms. Whether it’s through a traditional marketing campaign, online marketing campaign, word of mouth, contests, giveaways, the list grows everyday. With new followers comes great responsibility, however if a company is experiencing growth or wants to experience growth having new followers will definitely play a part.
Better Content
Companies want to offer their viewers only the best content. It would make sense that a new years resolution would be to offer better content. When we offer content to our viewing audience we do it on three levels. The first level is preplanned posting which we plan out a quarter at a time. The next level is blog posts which we try to group together and make relevant to the time of year or what is changing online. Our third level is sharing other content which we find interesting throughout the week. The key is to share content that is relevant to the companies followers that they will want to read and share with their friends as well.
Better Response Time
As a company experiences a growth in followers and begin to share relevant content they will most likely begin to seek out a faster response time to online media. The best way to ensure a rapid response is to have mobile capabilities. This includes not only mobile emails but notifications through social media applications as well. The more spread out a person is when it comes to updates through mobile devices the quicker and more efficient response time.
More Engaged Audience
Each of these new years resolutions build upon themselves to where if a company wants to have a more engaged audience in the new year they should expect to either have the previous three resolutions in place or working on them to reach this point. A more engaged audience means higher brand loyalty. Things like these help grow a company beyond its past years reach and helps them move forward to an even better year. It shows other companies and potential clients that the company knows what they are doing and are a worthy company to do business with.
We would like to wish you a happy new year. We’d love to hear what your new years resolutions are either as an individual or for your company! Simply share them in the comments below.
Bring in the New Year right!
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